Yeah, the quality sure has come up. Those first generation bikes were just terrible. The last year Polaris actually discussed repeat buyers was 2009, and they were still outside the top ten at that point. It is so, so much easier to keep an existing customer than to recruit a new one, so brand loyalty is something Victory really needs to develop to sustain their long term growth. Spending massive amounts of money on ads and commercials generates interest and gets people in the door, but it's those lifetime customers that drive your sales. Harley sells over 21 times as many bikes as Victory despite spending less money on advertising than the smaller brand, because 75% of Harleys are sold to an existing customer that just walks into the dealership and buys one, no ads needed, where as VCictory is starting from scratch with almost every sale and has to spend money to get people aware, interested, and then to visit the dealership.
Growing a motorcycle brand is HARD lol! Hats off to Polaris for being willing to spend the money to grow Victory and build a motorcycle company the right way.