That's amazing! A couple weeks ago I was thinking; why doesn't someone make an airbag equiped jacket? Actually I was thinking more along the lines of the mars rover landing system, but this might be close enough. Thanks for pointing it out!
According to the site it takes 66lbs of force to trigger the airbag. They claim the bike will fall over first.
I contacted the company to find out about US sales, and they said that due to liability issues the product is not for sale in the US.... you gotta love our lawyers....keeping safety products away from consumers :roll: